5 months after their first release, hip hop duo KIMOXAVI has finally dropped their London filmed MV for their 2nd EP ‘Hold Up‘. This marks the first music video release for the pair.
KIMOXAVI released their first EP ‘27%‘ back in February just before jetting off to the UK to film multiple music videos, including the MV for ‘Hold Up‘, shot with local production company SPRY Productions.
In the run up to the release of ‘Hold Up‘, KIMOXAVI live streamed their recording process in 360 VR each week on YouTube, earning respect from Korean rappers and rap fans alike.
The music video for ‘Hold Up‘ carries a heartfelt and inspiring message to stand up to racism, featuring their ‘flashlight challenge’ campaign, aiming to show that ‘in the dark, we are all the same’. The message is particularly poignant with the MV set in London, the UK’s most multicultural city.
Check it out below!
You can preview the EP, here.