Blackpink’s “Boombayah” was featured on the Belgian version of The Voice, a TV show which features hopefuls audition in a singing contest, with the winner receiving a record contract. Although there’s very little information on the topic, you can watch the song’s feature through a fan’s twitter post here:
— Jimin is my bias (@jiminismybias_) November 4, 2017
This isn’t the first time K-Pop has made its way onto daytime European TV, with 2NE1’s “I Am The Best” being featured on a Microsoft advert in 2014, and SISTAR’s “Shake It” being on an episode of Family Guy (Season 14, Episode 10), where they create a parody of Hyuna’s “Bubble Pop”.
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