Last week, British fashion brand Mulberry kicked off their international expansion with a series of events across Seoul. This follows Mulberry’s announcement earlier this year of a new business agreement with SHK Holdings Limited to form a new majority-owned entity to operate the Group’s business in South Korea.

The fashion show, which took place Thursday September 6 at the K Museum, was the first of many immersive experiences. After the catwalk show, guests were able to view and purchase the new AW18 collection at Mulberry’s pop-up store. This includes a limited-edition capsule of Small Harlow bags, available exclusively in Korea. Additional events throughout the weekend included daily film screenings, a bar serving British cocktails, and a selfie studio.

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Attending the event were BlackPink’s Lisa and Rosé, who were both rocking pieces from the AW18 collection. Other guests included Irene Kim, Aimee Song, influencer twins Aya and Amiaya.

Source: Wikitree

Source: Wikitree

 

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Writer @ United Kpop, Interested in Korean films and 2nd Generation Kpop bands - especially TVXQ