With the announcement of Jay Park‘s London stop on his upcoming tour still fresh in everyone’s ears, we had no choice but to use this segment to look at his latest single, ‘I Like 2 Party’! For concert information, visit this page. ‘I Like 2 Party’ recently topped the Billboard World Album Chart and has gained a lot of popularity for its fun and upbeat sound, complimenting the summer season perfectly.
The music video sees Jay Park surrounded by an array of half-naked, glowing females – literally – who appear to be more focused on partying with Jay Park than the fact that they’re trapped behind bars in a dingy basement. Though the neon accents that flare up when the lights go down look awesome and very club-like, much like the song, but it’s disappointing to see that the video circulates around the girls in the skimpy clothing instead of the choreography or even Jay Park, himself. Understandably, pop videos are no stranger to this type of scene but one has to remember that; many, if not most, of Jay Park’s fans are straight females; Jay Park and his dance crew (Prepix) never fail to amaze with their choreography. The way these women are objectified makes for an uncomfortable viewing for many people. While there are some choreography clips, they are few and far between which is a shame because the dance practice video for ‘I Like 2 Party’ is very entertaining and unique.
The video only takes place on a few different sets but they all add strength to it. While the ‘bars in the basement’ set is somewhat boring, the set with the steel panels on the walls is aesthetically pleasing, and even more so when the camera zooms out a little and we see an even more impressive set. Then there’s that set that looks like a garage with all the contents pushed to the entrance to create space for the dancing to happen. Though a simple set in theory, the light filtering in from behind the dancers is beautiful. On nearing the end of the video, personally, I was expecting the inevitable rooftop set. A definitive set for party concepts, it’s unlikely that there was ever any question about its inclusion in this video.
Thankfully there are no fashion disasters in the video; Jay Park looks sharp, kitted out in suits, jackets and glasses that when prices are added up probably cost more than my entire wardrobe. He’s never without some kind of accessories (here, by Ben Baller), mainly chains, watches (one on each wrist, of course), more chains… You get the idea. Baller also features in the rooftop scene at the end of the video.
Tell us what you like and/or dislike about this video in the comments below! We’ve had lots of different themes for our K-pop Music Video Breakdown posts, but are there any we haven’t covered yet that you’d like to see? Or any that you’d like to see again but with a different artist? Comment and let us know!
