As 2014’s February London Fashion Week draws to a close, we thought it would be good to give you a little background on the Korean designers that were involved in the event this time around.

Eudon Choi

Eudon Choi, London Fashion Week, Korean


Choi was originally trained in the making of menswear in Seoul. It was only later that he brought his knowledge onto the female frame after relocating to London to study for an MA in womenswear at the Royal College of Arts.

His styling results in some very masculine and angular lines. He instills the detail in his pieces in their foundation rather than opting to adorn them with complex outer-design. This harsh shaping and simplicity obviously echoes a more masculine feel, buy he still manages to make the pieces beautiful in their own, often understated way.

The styles also allow for a woman’s natural and physical beauty to shine through. Rather than onlookers being drawn to the outfit alone, the ensemble works to frame the individual and show them off as a whole.

Choi has also collaborated with River Island.

Eudon Choi, Fashion, Korean


Eudon Choi Official Website


J. JS Lee

Jackie JS Lee, J. JS Lee, Korean, London Fashion Week


After beginning her fashion career as a Senior Pattern Cutter in Seoul, J. JS Lee then moved to London to continue on a similar path as a Master Pattern Cutter for Kisa London.

She has many higher qualifications in the field after studying hard at Central Saint Martins College of Art and Design.

SEE ALSO  aespa announce debut concert film: aespa: WORLD TOUR in cinemas!

Her themes are very simple and incredibly feminine. You can tell she has really learnt how to fit the female body, as even with minimal detail, her pieces still exude a pretty vibe. She tends to work in block colours and any patterning involved (if any) is equally uniform and contained.

Her work seems perfect as something formal to wear to the office, or something conservative yet subtly pretty (if you can afford the undoubtedly huge price tags of course!)

Jackie JS Lee. J. JS Lee, Korean, Fashion

Cred: pinkflamingokisses,com

J. JS Lee Official Website


Rejina Pyo

Rejina Pyo, Korean, London Fashion Week


Yet another Seoul-ite that is now based in London, Pyo was working hard straight after graduating from Central Saint Martins.

Her style has a very youthful and energetic vibe that differs from the other Korean designers featuring at LFW. Where Choi and Lee’s work can be said to be more formal, Pyo’s is often unapologetically girly.

She almost smacks you in the face with her bold colour choices and mix of angular and smooth shaping. It actually reminds me of an (albeit toned down) style of Effy from ‘The Hunger Games’ franchise!

She also collaborated with H&M’s label ‘Weekday’.



Rejina Pyo Official Website

What do you think of these designers?
Are there any other Korean fashion designers you would like to get some recognition in the UK?


About Author

I love writing (especially about K-Pop) and am trying to improve my skills with every post!