Popular Korean cosmetics brand Missha has opened a store in Germany!
If you’re a fan of TVXQ, BoA or Son Ye Jin you might’ve heard of Missha through their idol endorsements. Despite the idol appearances, Missha doesn’t believe in mass media advertising, and even eye catching packaging. You’ll notice their products look very clean and simple, as they prefer to reach their customers through the stores. This means that in order to reach more people, they’ll be opening more stores all over the world! The first advance in Western Europe is their store in Ingolstadt, Germany.
Missha’s overseas business manager, Lee Kwang-sub, explains their advance into the Western European market, “we are confident of having good performance in Europe, the home of cosmetics. Starting from Germany, we plan to make inroads into other major European countries.”
Stay updated through their official German Facebook page!