Did anyone manage to register as a visitor for the upcoming Korea Brand and Entertainment Expo 2013? Or are you unsure of whether to attend? Here’s a little reminder of what to expect at this exciting three day event that runs from Monday 4th November – Wednesday 6th November.

As the honorary ambassador for KBEE 2013, 2NE1 are scheduled to perform on the second day of the expo which is Tuesday 5th November at Old Billingsgate, London. This will be their debut on London soil and this announcement clearly showed the band’s popularity when the official KBEE site crashed on the registration/sign up day. Blackjacks who managed to secure a ticket to the Congratulatory Ceremony will definitely be in for a treat.

Kim Byung Kwon, the Executive Vice President for Strategic Marketing at KOTRA explains, “2NE1 has been appointed as the ambassador for the event as they are the leaders of K-pop and the most widely known Korean girl group across the globe.” and added, “Celebrating the 130th anniversary of the diplomatic relationship between Korea and the U.K. They are expected to play key roles in not only further promoting the cultural and economic exchange of the two nations, but also uniting the two countries’ younger generations through the Korean wave.”

There will be 47 companies from various fields of IT, K-pop products, franchise and cultural contents participating at this year’s exhibition, to tap into the brand power of Korean wave, explore new export opportunities through 1:1 meetings with key buyers in Europe and also to expand the basis for the growth of the Korean economy by presenting a Korean model of a ‘creative economy.’

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If you were unlucky in booking a ticket to the “Opening Ceremony” on 5th November, fear not you can still enjoy your Kpop at the expo. There will be a free Kpop Hologram Concert on repeat throughout the three day event and you can book different time slots. KBEE 2013 will be showing hologram concerts of 2NE1 and fellow YG labelmate PSY.

What makes this particular expo more exciting is that these hologram concerts will be presented for the first time in Europe at KBEE 2013 and could perhaps be the closest you could get to experiencing live performances from these artists. So why not take the opportunity to try these hologram concerts? There are still plenty of spaces available to book on KBEE’s website.

**EDIT** Online registration for the hologram concerts ended at midnight on 31 October but you can still book tickets on the actual days on a first come first served basis.

KBEE 2013 aims to boost the cultural and economic exchange between U.K. and Korea and with the growing popularity of Kpop and Korean culture in general there is a possibility this may happen once the three day expo is complete.

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**Jan 2013 - Jan 2015** British Born Chinese who occasionally self-reflects. Has more Aegyo than she should for 'old' age status. LinkedIn / Review Blog