‘The Economist’ is a weekly magazine (whose headquarters is based in Westminster) that deals with international affairs and pays particular attention to the financial details involved. The magazine will often try to predict how future affairs of different businesses will go and the have recently written an article that emphasises all the hard work Chrome Entertainment had to do and the surprise they felt at CRAYON POP‘s viral success.
The article goes into detail about the hard times that Chrome Entertainment faced in order to launch the group, and the fact that they did not have anywhere near the amounts of money that the ‘Big Three’ Korean entertainment companies have available to spend on their artists.
Rather interestingly, it is revealed that CRAYON POP were originally intended to succeed in Japan rather than in their home country due to the highly competitive K-Pop environment. This may not surprise you if you are a fan of the cute Japanese girl groups that enjoy a lot of fame and success in the Japanese market.
The author mentions:
Crayon Pop are not a typical K-pop outfit. They look goofy rather than glamorous, like kid sisters not dream dates, and prefer plimsolls to stilettos.
Another interesting point that is made in this piece is made by the CEO of Chrome Ent, himself – Mr Hwang. He suggests that the K-Pop genre in itself has become “traditional” and that it hasn’t changed its formula in a decade or so. He is suggesting that everything about CRAYON POP, from their unglamorous image to their overly simple choreography that is far from perfect serves as a breath of fresh air for South Korea.
You can read the full article for yourselves here.
What do you think?
Could CRAYON POP be the next generation of K-Pop?