K-pop has been recieving a lot of media attention recently thanks to Euny Hong’s book, ‘The Birth of Korean Cool’.

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On August 20th, Euny Hong appeared on BBC News to talk about her book and explains how Korean pop culture works. She briefly touches on the trainee life of young idols-to-be and the success of K-dramas overseas, as well as Korea’s financial situation before the Hallyu wave.

Check out the full BBC News article and video here.

The book goes into detail about what K-pop is, how it’s become so successful internationally and more. Buy yourself a copy here.