PREP recently released a Korea-shot music video for their new song “Cold Fire” which features R&B artist DEAN. It’s the latest single from the London-based band, taken from their newest EP with the same title, which you can get on Spotify here. The music video was shot in Itaewon, South Korea, and heavily features scenes from the area.
Matching the track’s 80s-vibe, the video’s block colours and grainy footage offering a true vintage quality, similar to the underlying rawness of DEAN’s own latest single “Instagram”. The four-piece between them have worked on songs by major artists such as Drake and Ray BLK. They also had producer Pomo work on the track; the man who appears on Anderson .Paak’s Malibu. It an interesting combination of people, seeing as DEAN has also worked with Paak on his own debut EP effort, but also indicates how important artistic collaboration is to the group.
The video, which was released on 13th July 2018, has amassed over 75,000 views at the time of writing; just shy of 10,000 more than their video for “Snake Oil” which was released in early May this year.
“DEAN has been a big part of getting us noticed in Korea, so it’s great to have him featured on this track”, the group said in an interview with The Line of Best Fit. Although DEAN’s offerings to the song are minimal, they’re noticeable and make for a warming contribution, offering a slightly richer sound to the track.