Last night, BLACKPINK’s ‘Kill This Love’ played over a VT piece on ITV2’s Love Island.
A summer sensation for ITV, Love Island sees a number of young singles enter a Majorca villa looking for ‘love’ and the chance to win £50,000 for their ‘couple’ at the end of what is, essentially, a summer holiday for the twenty-somethings – who go on to enjoy Towie-esque levels of fame.
‘Kill This Love’ played as TV host Caroline Flack entered the villa to introduce the existing group of ladies to a brand new set of men in ‘Casa Amor’, a second villa with the sole purpose of causing drama, as the show seemingly attempts to ‘turn the heads’ of ‘coupled up’ housemates. ‘Kill This Love’ seemed a fitting soundbite as the premise of Casa Amor could well kill some of the ‘love’ that has developed in the main villa since the start of the show.
— BLACKPINK BILLBOARD🔪💔 (@bpbillboard) June 28, 2019
Regardless of your thoughts on the show itself, it is impressive to hear Kpop on the soundtrack of a show that clocks around five million UK viewers per episode.