Last night, BLACKPINK’s ‘Kill This Love’ played over a VT piece on ITV2’s Love Island.
A summer sensation for ITV, Love Island sees a number of young singles enter a Majorca villa looking for ‘love’ and the chance to win £50,000 for their ‘couple’ at the end of what is, essentially, a summer holiday for the twenty-somethings – who go on to enjoy Towie-esque levels of fame.
‘Kill This Love’ played as TV host Caroline Flack entered the villa to introduce the existing group of ladies to a brand new set of men in ‘Casa Amor’, a second villa with the sole purpose of causing drama, as the show seemingly attempts to ‘turn the heads’ of ‘coupled up’ housemates. ‘Kill This Love’ seemed a fitting soundbite as the premise of Casa Amor could well kill some of the ‘love’ that has developed in the main villa since the start of the show.
BLACKPINK’s ‘Kill This Love’ on ITV2’s reality show, Love Island 🌴@ygofficialblink #BLACKPINK pic.twitter.com/zthHlXk9dY
— BLACKPINK BILLBOARD🔪💔 (@bpbillboard) June 28, 2019
Regardless of your thoughts on the show itself, it is impressive to hear Kpop on the soundtrack of a show that clocks around five million UK viewers per episode.