Momoland is the latest K-pop act to sign with US talent agency ICM Partners. The announcement came earlier this week, with the girls joining Chung Ha and AleXa to be represented by the label.
The six-member girl group have been represented by MLD Entertainment since their debut back in 2016. They are known for hits like “Bboom Bboom” and “Baam,” recently releasing “Starry Night” at the start of this month.
The decision for ICM to sign Momoland comes as part of their partnership with KAMP Global, who were behind the K-pop music festival that took place in Singapore last year.
With Momoland prepping for their full length album and global promotions later this year, ICM sees the girls and K-pop in general as an investment into the future of music.
Best of luck to Momoland and ICM in their new partnership!
If you can’t wait until the new album drops, you can listen to “Starry Night” here to stay hyped.