Lisa (BLACKPINK) is the new global brand ambassador for MAC Cosmetics!
On 19th October, MAC Cosmetics announced the new face for the global brand. The tweet revealed this new face to be none other than BLACKPINK’s Lisa.
FOR THE LOVE OF LISA 💜! We’re pumped to finally announce Lisa from Blackpink as the newest face of M·A·C Cosmetics. We’ve got so many major surprises in store for our new Global Brand Ambassador. So, sign up for our emails to stay up-to-date on all things Lisa! #MACLOVESLISA pic.twitter.com/fjfOENHisZ
— maccosmetics (@MACcosmetics) October 19, 2020
According to MAC Cosmetics’ senior vice president and global creative director Drew Elliott, Lisa embodies the brand’s “commitment to celebrating individuality and self-expression above all else”.
Lisa also shared her excitement to partner with the make-up brand. In an interview with Billboard, she shares:
MAC is truly at the forefront of trendsetting, which reminds me every time I see a MAC campaign or the incredible looks their artists create backstage at fashion weeks around the world. It’s an honour to partner with a brand with such an incredible heritage and unrivalled expertise in makeup artistry. I am thrilled and looking forward to this journey!”
Lisa is the first female Kpop star to become a global brand ambassador for MAC Cosmetics. In July, EXO’s Lay became the first male Kpop global brand ambassador. The star had worked with the brand since September 2018.
Are you excited to see Lisa as part of MAC Cosmetics’ campaigns?