The South Korean, English-language newspaper The Korea Herald recently published an article exploring the reasons why Europe is seemingly often overlooked by the K-Pop industry when it comes to ‘world’ tours.

Unfortunately, it’s a well-known situation for us European K-Pop fans – despite quite a few brilliant K-Pop concerts being held in Europe over the past few years, they are still very few and far between.

It’s frustrating, to say the least, to witness our favourite K-Pop acts tour extensively across Asia and the US – only to then include three or four European stops (if any at all!)

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The article explores the different reasons this might be the case.

This interest, however, may just not be enough to entice a full European tour. Ticket sales may not emulate the sold-out tours in Asia, meaning European cities could be a gamble“.

– Anita McKay.

You can read the full article here.


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