The South Korean, English-language newspaper The Korea Herald recently published an article exploring the reasons why Europe is seemingly often overlooked by the K-Pop industry when it comes to ‘world’ tours.
Unfortunately, it’s a well-known situation for us European K-Pop fans – despite quite a few brilliant K-Pop concerts being held in Europe over the past few years, they are still very few and far between.
It’s frustrating, to say the least, to witness our favourite K-Pop acts tour extensively across Asia and the US – only to then include three or four European stops (if any at all!)
The article explores the different reasons this might be the case.
“This interest, however, may just not be enough to entice a full European tour. Ticket sales may not emulate the sold-out tours in Asia, meaning European cities could be a gamble“.
– Anita McKay.
You can read the full article here.