After spending some time on Kpoptown, I came across this whitening cream.

I had previously heard that some whitening products aren’t entirely safe and because of this, I was weary about buying it. As it turns out, this cream uses traditional Korean ingredients, meaning that this product would be safe enough to be sold in the UK!

The packaging is quite sophisticated, clean and simple. The box was shiny, nicely decorated and I was pleasantly surprised when I saw the tub it came in! As it was quite heavy, I expected more product than I got. Nonetheless, it has a nice shiny lid and the tub itself resembles a pearl, which is a nice touch. I was eager to try it out as soon as I had it, but I also wanted to wait until evening to try it. I also noticed that inside the leaflet was a massage technique which claims to make your complexion better. I’m no expert and I’m not entirely sure if it works, but it’s nice to give it a go.

There is 50ml of cream inside which I thought smelled good, but my friends couldn’t stand it so I guess it’s a Marmite situation – you either love it or hate it. I would say that the smell is similar to that of soap, but like I said before, it might not be for everyone. I was applying this cream every evening before going to bed, and every morning as soon as I woke up. The cream didn’t make my face sticky or oily and as I wanted to see the effects, I didn’t wear foundation on top. It promises to “revitalize skin and to make it look bright”, which it does quite well, but I wouldn’t say the whitening effect is dramatic at all, it’s more subtle and I think it only whitens to even out your skin and give a good complexion. If you’re looking for a product which whitens a bit more noticeably, then this might not be for you. The cream also starts to foam up inside the tub when you’ve left it for a while. It doesn’t apply as a foam but there is definitely something going on in there.

Best: Bonus massaging techniques, and the smell.

Worst: Whitening is subtle and it’s pricey.

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UKP writer and resident Blackjack.