K-pop has been recieving a lot of media attention recently thanks to Euny Hong’s book, ‘The Birth of Korean Cool’.

            SEE ALSO:The Economist dubs Korea ‘Asia’s Foremost Tendsetter’

On August 20th, Euny Hong appeared on BBC News to talk about her book and explains how Korean pop culture works. She briefly touches on the trainee life of young idols-to-be and the success of K-dramas overseas, as well as Korea’s financial situation before the Hallyu wave.

SEE ALSO  Jennie and Jisoo in Europe for Paris Fashion Week

Check out the full BBC News article and video here.

The book goes into detail about what K-pop is, how it’s become so successful internationally and more. Buy yourself a copy here.


About Author

UKP writer and resident Blackjack.