Swedish watch brand Daniel Wellington have been announcing their newest ‘icons’ over the last week. Some of the celebrities include Hailey Bieber and Paulo Dybala as well as Korean actress Lee Sung Kyung and EXO’s Lay as their global face.

The stars are going to be part of the advertising campaign for the new watch collection ‘Iconic Link’.

The brand introduced the new ‘icons’ on their social media with charismatic individual videos. You can check out Lee Sung Kyung and Lay’s videos below.


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