Rainbow Bridge World’s MAMAMOO is no stranger to shaking things up. Their newest hit, GOGOBEBE, is the last instalment of their four seasons series.

After Flower, Sun, and Star, member Wheein is now represented as Wind. The EP, White Wind, also symbolises the coming Spring.

It’s a fun, upbeat track that puts yet another genre in the supergroup’s repertoire. It has also held a firm top spot in the charts.

GOGOBEBE is a feel-good pop anthem without actually being an anthem. Thematically it’s about letting go, having fun, and losing your self in the rhythm of a good time. 

But by design, the track never reaches the frenzied hype that we’ve come to expect from feel-good tracks. As the music video tracks the build-up to a house party, the song also feels like a build-up.

It brings a new dynamic and a new texture to the song. It feels refreshing because there’s not much that’s sounding like this in Kpop at the moment.

GOGOBEBE lacks the vocal runs and high-notes that we’ve come to associate with MAMAMOO as vocal powerhouses. Instead, they explore vocals in a different way.

Moonbyul has been embracing her singing. In GOGOBEBE, she mixes in aspirated melodies into soft-toned rap that creates a striking contrast to Solar’s clear-cut voice. Hwasa’s distinctive tone has, by now, become her trademark. And the way it melts into Wheein’s adds yet another dimension to this almost understated track.

MAMAMOO’s music videos have remained constant throughout their career. Between the playfulness, the colouring, and the interludes, it’s a MAMAMOO music video!

GOGOBEBE is filmed across a variety of studio sets. There’s a big emphasis, across the song and MV, of the numbers 6 and 9 which has sparked fan theories abound.  

Scenes have distinctive colour palettes associated with members. Desaturated blue for Moonbyul, zesty orange for Solar, duo-toned pink, and bright-neon green for White Wind’s protagonist Wheein.

Throughout, there’s the familiar tongue-in-cheek quality to MAMAMOO’s videos. They don’t seem to take themselves too seriously. GOGOBEBE seamlessly flicks between playfulness and sensuality – and it doesn’t seem odd or out of place.

However, the interlude does. Almost too long, it splits the music video into two distinct parts. The difference in instrumental makes it seem like the song is restarting or transitioning into another.

MAMAMOO’s GOGOBEBE is a fun song perfect for chill gatherings and days you just want to let go! Although it seems more suited for long and warm summer nights at first, it’s so refreshing that it’s no surprise it’s featured as the representative song for a MAMAMOO Spring.


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